FlexaWeb

All You Need To Know About Google Penguin Updates

FlexaMaster — Mon, 13 Aug 2012 00:32:03 +0000

Google is streamlining it’s algorithm to show more valued websites to users. In past, a website with high backlinks is considered a valued website by Google. This is why people are doing link building to get more link juice for a specific keyword. The general methods of link building are posting articles in article directories and getting links for high PR websites. It seems to work well and many websites gained rankings.

Google noticed these kind of mini websites and articles all over the web and henceforth modified it’s algorithm to curtail these kind of strategies and this Google update is known as the ‘Google Penguin Updates‘. Consider this as a purging process by Google, wherein they look into their indexed links and remove the not so good pages from their index. Google marked some website pages as spam based on the in-bound links. Given a page, Google is trying to understand the relevancy of the in-bound links, anchor text, domain relevancy to figure-out whether these links are made out of some induced link building strategies. These are some ways on how Google could have identified the pages as spam:

1. Too many anchor links with the same text pointing to your page.

2. Too many keywords stuffed in your article and in mini site posts.

3. The authority of the post author.

4. Authority of the originating link domain.

5. Too many links on the originating link page.

Google is able to identify these pages as spam and dropped from their index. You might have already noticed this. So, the question is how to we optimize our page and get more links to our website ?

These are some of the strategies which might work considering the Google Penguin Updates.

1. Have diversified links to your pages.

2. Concentrate more on link building strategies for each page along with the home page.

3. Push some genric anchor text like ‘click here’, ‘find us’ in your articles.

4. Put only one ore two links in your article.

5. Reduce the keyword density in articles and mini-website posts.

6. Post fresh content on your website weekly.

Follow the above strategies and let us know how it works for you.

How to customize WPTouch to support custom taxonomy?

FlexaMaster — Sat, 11 Aug 2012 00:38:18 +0000

WPTouch is the most popular WordPress plugin for turning your WordPress site to a mobile friendly website. We will cover the review of this plugin in reviews section. For now, consider the fact that WPTouch doesn’t support custom taxonomy and custom post types out of the box. So, you have to customize the plugin to get the custom taxonomy support or you can buy their WPTouch pro version.

This is how you register your custom post types to extend WPTouch

Add the following code to the plugin functions file @plugins/wptouch/themes/core/core-functions.php
$custom_type_slug = "" // write the name of the custom slug

$custom_post_type = ""//write the name of the custom post type


function ce_topic_init(){

$show_ui =  false;
$custom_type_slug =     get_option( 'custom_type_slug' );

if ( !$custom_type_slug )  $custom_type_slug = $custom_post_type;
$labels = array(

'name' => _x('<>', '<>'),

'singular_name' => _x($custom_post_type, 'post type singular name'),

'add_new' => _x('Add New', $custom_post_type'),

'add_new_item' => __('<>'),

'edit_item' => __('<>'),

'new_item' => __('<>'),

'view_item' => __('<>'),

'search_items' => __(<
>'),

'not_found' =>  __('<>'),

'not_found_in_trash' => __('<>'),

'parent_item_colon' => ''

);
$args = array(

'labels' =>  $labels,

'public' => true,

'publicly_queryable' => true,

'show_ui' => $show_ui,

'query_var' => true,

'rewrite' => array('slug' => $custom_type_slug ),

'capability_type' => 'post',

'hierarchical' => true,

'menu_position' => 3,

'supports' => array('title','editor','comments', 'author','thumbnail', 'excerpt', 'trackbacks', 'comments')

);

register_post_type($custom_post_type,$args);

flush_rewrite_rules();
}
add_action('init','topic_init');
$custom_tax_slug = "" //mention custom tax slug name here

function create_taxonomies()

{

$tax_slug =     $custom_tax_slug;

if ( !$tax_slug )  $tax_slug = 'category';
$labels = array(

'name' => _x( '<< Type Categories>>', 'taxonomy general name' ),

'singular_name' => _x( '<>', 'taxonomy singular name' ),

'search_items' =>  __( '<
>' ),

'all_items' => __( '<>' ),

'parent_item' => null,

'parent_item_colon' => null,

'edit_item' => __( 'Edit Category' ),

'update_item' => __( 'Update Category' ),

'add_new_item' => __( 'Add New Category' ),

'new_item_name' => __( 'New  Category' ),

'separate_items_with_commas' => __( 'Separate  category with commas' ),

'add_or_remove_items' => __( 'Add or remove category' ),

'choose_from_most_used' => __( 'Choose from the most used category' ),

'menu_name' => __( 'New Category' ),

);
register_taxonomy('adscat',array($custom_post_type), array(

'hierarchical' => true,

'public' => true,

'labels' => $labels,

'show_ui' => true,

'query_var' => true,

'rewrite' => array('slug' => $tax_slug ),

));
$labels = array(

'name' => _x( 'New Tags', 'taxonomy general name' ),

'singular_name' => _x( 'Writer', 'taxonomy singular name' ),

'search_items' =>  __( 'Search New Tags' ),

'popular_items' => __( 'Popular New Tags' ),

'all_items' => __( 'All New Tags' ),

'parent_item' => null,

'parent_item_colon' => null,

'edit_item' => __( 'Edit New Tag' ),

'update_item' => __( 'Update New Tag' ),

'add_new_item' => __( 'Add New Tag' ),

'new_item_name' => __( 'New Tag' ),

'separate_items_with_commas' => __( 'Separate new tags with commas' ),

'add_or_remove_items' => __( 'Add or remove new tags' ),

'choose_from_most_used' => __( 'Choose from the most new tags' ),

'menu_name' => __( 'New Tags' ),

);
register_taxonomy($custom_tax_slug,array($custom_post_type),array(

'hierarchical' => false,

'labels' => $labels,

'show_ui' => true,

'query_var' => true,

'rewrite' => array( 'slug' => $custom_tax_slug ),

));
flush_rewrite_rules();

}

add_action( 'init', 'create_taxonomies', 0 );

Once this is done, you can access your custom ads and you can also search for custom posts through iphone or any other supported devices.

If you have any questions or issues, leave a comment to us.

How to share files in Oracle Virtual Machine Virtual Box?

FlexaMaster — Fri, 10 Aug 2012 23:50:24 +0000

Oracle VM is one of the popular VM software out there.You might run into task where you want to share some images or files with the your computer. There are multiple ways of doing this:

1. You can create a shared folder from the Oracle VM Box settings and share it with an base OS user. Allow all permissions to the OS user on the new folder. Now you can connect o the Virtual Box and see the shared folder. This allows you to copy your computer files to virtual box and it’s one way, means you cannot copy from VM to your computer.

2. You can connect to the Oracle VM to transfer files. First connect the USB to the laptop. Once done, go to the Virtual box settings and add the USB device in the settings. Now you can access this USB from the Virtual Box and you would be able to copy your files to the USB. Then disconnect the USB from the Virtual Box and transfer files to your computer.

There might be other ways of doing this. Feel free to comment.

STM Bags

FlexaMaster — Sat, 09 Jul 2011 17:19:41 +0000

Whether you are a student, business professional or world traveler, STM offers the perfect laptop bag carrying solution for you.

Loan Lady

FlexaMaster — Sat, 09 Jul 2011 17:07:27 +0000

Loan Lady is the fastest way to obtain secure, online cash advance and payday loans. Once a lender approves you for a cash advance, they’ll electronically deposit the payday loan amount directly into your checking or savings account.

We are working on improving the keyword rankings of the website. We have successfully placed the website on Google Page 1 for few keywords already.

SEO Strategies Considering Recent Google Updates

FlexaMaster — Wed, 06 Jul 2011 16:39:42 +0000

The major source of search engine traffic to most of the websites is always GOOGLE. It isn’t an easy game to place websites on page 1 of Google. We do on-page and off-page Search Engine Optimization (SEO) to make our websites available to users on Google. All the renown SEO techniques are valid until Google’s recent update informally known as the “Google’s Farmer Update”.

Why Google made this update?

Google’s main goal is to look into all the available websites and return the most important and relevant websites for the keyword in search. Recent news indicates that JCPenny.com managed to get into high rankings with their aggressive SEO tactics, which included the use of link farms. Google’s algorithm takes into account multiple criteria to rank a website. One crucial criterion is to have links from one website to another. Having in-bound links from popular related websites increases the search engine rankings of any website. This is what led JCPenny to top rankings in Google which is against Google’s SEO guidelines as this is inorganic. In order to curb these techniques and to devalue the websites that uses these techniques Google has updated their algorithm.

What’s the final effect of this change ?

Google started to penalize websites that copy content from other websites. Also websites which have few pages of content that doesn’t provide much value to the users are punished to restrict their web rankings. By this way Google can provide the most relevant and valuable information to users. The final effect would be a plummet in your keyword rankings. If your website hasn’t seen any drop in rankings then your site may not affected with this recent update. Keep an eye on the analytics to find out the inbound links to your websites.

How to get high rankings in Google ?

With the recent Google updates, quality of the websites is considered to the major extent than ever. So, improving the quality of the content and adding more webpages with relevant content will definitely help to keep up the rankings. Check with Copyscape to identify if any duplicate content is online. Remove any copy content and pages that have irrelevant content on your website. It’s crucial to maintain a blog for every website and post relevant content on a regular basis. User activity on the websites for example getting new comments or posts may help to boost your website rankings. More user interactions on the websites and less bounce rates will definitely indicate that you are providing valuable content to the users. Websites that have more advertisements may also come under Google’s radar. Try to increase or add more pages to your website and spread your ads across all your website pages to minimize the impact. Google Analytics may help you in finding the inbound links to your websites. If you see any bad links or links from spam websites then try to identify the source of these links and get it removed.

How to do Link Building Campaigns ?

When you outsource Link Building campaigns to other SEO companies, be aware of the techniques that SEO companies use to boost your rankings. Any black-hat or semi black-hat techniques that they use would be detrimental to your online business. Link building campaigns should be executed with utmost care and only get inbound links from websites with high Page Rank (PR 4+). Instead of getting links by creating mini sites or commenting on blogs concentrate on link exchange programs or paid links from relevant websites.

The final effect on your website may be minimal but always watch your rankings and take immediate action if you see any fall in your rankings. Concentrate on your website quality and revisit your link building strategy to stay on top of Google.

Proven Methods To Index Your Web Pages By Search Engines

FlexaMaster — Sat, 05 Feb 2011 00:50:12 +0000

Right here I show you five proven methods to index your web pages in Search Engines. I am all always surprised to see sites which aren’t indexed even though they are live for several months. Google is the major search engine that brings traffic to websites compared to any other search engines.

There are four simple but efficient methods to enlist in Google or any other search engines.

1. Submit The Website To Google

The primary method is to submit the website to Google using their free submit your website form. You can simply add your homepage and Google would crawl your rest of the website. However, Google won’t be adding every submitted website to their web index. There are less chances are getting indexed but this technique would be helpful in notifying Google about your new website.

2. Submit Your Site To The Yahoo Directory and Open Directory Project Index

The second method is to submit your website to Yahoo Directory and Open Directory Project Index which is owned by Netscape. This is the most guaranteed way to get into Googles’s index. Google has agreements with Yahoo and Netscape to incorporate the sites indexed in their directories in Google index.

3. Submit RSS Feed and Sitemap To Search Engines

You can quickly create an RSS Feed and sitemap for your website and submit these to search engines. This would help you in getting your pages indexed at faster pace. You can also enroll in services that submit your feed or sitemap to search engines on a regular basis.

4. Get inbound links from a Google’s favorite websites

Google loves websites that post fresh content. These websites get indexed frequently. So, you have to get a link to your webpage from these websites. When Google recrawls the website, it would find your link and will index your website also. You can post articles in article directories or can do a link exchange or post a blog on different websites to get an inbound link from authoritative websites. This is the most preferential way to get into Google’s index.

5. Tweet about your squidoo lens or hubpages

Construct new hubpage or squidoo lens and post an article with a link to your website. Once you publish these web 2.0 sites, share these links on twitter. This would help you crawl your website even more quickly.

How To Get Repeat Traffic To Your Website ?

FlexaMaster — Mon, 17 Jan 2011 19:01:15 +0000

Search engine robots always look for websites with fresh content. So, update the pages on your website as frequently as possible. Stagnant sites or pages are dropped by some search engines.
Submit your website site map to search engines whenever you make any updates to the pages or content in your website. This will help in getting these new pages index faster.
Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’. You can also place widgets like ‘AddToAny’ with which visitors can share and bookmark your website.
Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
Add buttons on the homepage that allow visitors to follow your website on social networking sites like Facebook and Twitter.
Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the bookmark.
Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Bank of America Website Went Down

FlexaMaster — Sat, 15 Jan 2011 00:25:57 +0000

Bank of America’s website was down for sometime today and this only affected few customers online. However this issue was hot on the web and the message reached news headlines in minutes. While it’s uncommon for large banking sites to go down, we see these kind of issues with our own websites.

Though we can’t predict the future, we should always be prepared to take quick measures to resolve any unforeseen issues that may occur.

Here is a checklist of activities that you may consider doing when a website outage occurs:

First and foremost thing that you need to do is to report the issue to the hosting support team. Always keep your hosting support team phone number handy to call in case of emergencies.
While you are in contact with support team, make sure you update your customers using other channels of communication like Twitter and Facebook. Keep your customer updated on when the site will be restored.
Also keep an eye on blogs and forums and post updates wherever this issue is published.
Bring up your backup servers if you have any.
If your support team is unable to resolve the issue in few hours then you have an option to migrate the website to a new server.
Once the support team identifies the issue and fixes it then you can host you site back on the old server.
Always do a postmortem of the issue and find out the reason for the outage and take proper measures to prevent this issue from occurring in future.

“Prepare for the worst, expect the best, and take what comes.” – Robert E. Speer

How To Build A Strong Customer Base ?

FlexaMaster — Fri, 14 Jan 2011 00:31:48 +0000

Is it easier to sell your product or services to your website visitors or to stranger. Without any doubt, it would be harder to sell your product or services to a total stranger who does not know whether or not your product or services are trustworthy. With few words written on the website or a marketing letter wouldn’t necessarily make your website visitors believe your words.

That’s why you should build a strong customer base – a group of people that you trust and are likely to buy a product or services that you offer. This will produce a constant source of income from your online business. You always have a group of people who are attentive to your product or service releases and updates.
There are several sources that you can tap in order to start building a customer base. Here are some of them:

1.Participate in online discussion forums
It won’t be long before people start to recognize your name and stop and listen every time you have something to say. You will become a valuable friend and teacher, and gain the trust of these people. Wouldn’t you buy something your close friend recommends?

2.Review and recommend products and services
Review product and services and recommend the ones which you find helpful. This would show your online expertise and research abilities. Wouldn’t you consider buying a product when you read a highly positive expert review about it?

3.Create your own blog and post interesting articles
Blogs provide a powerful platform to share your content with the world. Blogging helps you give more value to your customers and let them know more about your product and services before they buy.

4.Guest post to promote your product and services
Do enough research and pick a popular blog in your product or service category. Create a strong byline explaining what you expect from your audience. Guest posts helps in reaching more targeted audience in short duration of time.

5.Build a mailing list
There are a zillion methods to collect subscribers to newsletter, but when it’s boiled down to the very essence, it’s all about proving your value to the group of people and offering an incentive to make people become part of your mailing list.

6.Keep in touch with your existing customers
Yet another source for your customer base, which is often forgotten, is your existing customers. When a customer has bought your product or subscribed to your service, that’s not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have returning customers. Also customer who is satisfied with your product or service, would definitely recommend your product and services thereby adding extra income.

Imagine million customers awaiting your newest product release! This can be true only with strong customer base. Hence, it’s vital to build a customer base because it simply saves a lot of time and effort.